The Australian beef industry is already tired of being told their message of sustainability is not being heard.
But they have been reassured when they finally make headway against the anti-meat lobby, they will have transparency and truth on their side.
Australia’s beef industry has been patiently gathering key facts from individual farms for years.
Experts say all this data will be vital when the time is ripe to lay all the facts out before the public, the good, bad and the ugly.
These numbers are contained in the Australian Beef Sustainability Framework which the beef industry has been producing for four…