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Fast fashion is fast losing favour and wool wants to be eco-winner | The Land



Few people follow consumer trends more closely than the fashion industry.

The clothing experts are all agreed the day of fast fashion is coming to an end.

So do a lot of people in manufacturing and industry, even our own Australian Wool Innovation has modified its strategies to take advantage of it.

So what is fast fashion and why should Australian farmers care?

Fast fashion is still the dominant trend in fashion, but the writing is on the change-room wall that era is about to end.

Fast fashion is cheap and trendy clothing which attempts to copy-cat higher-end fashion ideas.

It uses cheap materials which allows garments to be produced in bulk but are not designed to last.

MORE READING: Call for cotton and wool to push eco-credentials together.

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